The future of team collaboration, it would seem, is external communication with B2B and even B2C collaboration. The idea of team in team collaboration is also expanding outside a company's immediate purview and spreading to business partners and customers as they become part of a company's internal teams. "The battle for messaging is going to be one of the more interesting ones going forward with collaboration." External collaboration the next frontier " serves a company that's always on much better," he said. But messaging, as asynchronous communication, works better for global teams across different time zones. After all, video meetings are synchronous, meaning two people need to be available at the same time for the call.
In fact, expect to see messaging become a bigger feature of other apps people use, he said. In that sense, Slack will become less of a product and more of a platform.Īnd despite the fervor around video communication during the pandemic, Kerravala said messaging still plays an important role in the future of team collaboration. In the Salesforce-Slack integration, Kerravala said he expects Salesforce to embed Slack into its products and make messaging more of a feature of CRM. That platform melds different communication types and integration with other business apps. "The platform approach is becoming a lot more popular and requested by customers." "The days of the standalone single-purpose collaboration tool is rapidly coming to an end," he said. As a result, many vendors got a COVID-19 stock bump, but Slack mostly stood still with a solid messaging product and its growth stagnated, Kerravala said. During the pandemic, many collaboration vendors capitalized on this trend as people worked remotely. Messaging and the future of collaborationĪ current trend in team collaboration is the collision course of calling, meetings and messaging, said Zeus Kerravala, principal analyst at ZK Research. According to Metrigy data, nearly 60% of companies now see team collaboration as a work hub that ties together other data sources and applications.
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